Two French-skater owned brands have joined together to create a footwear and apparel collection celebrating mutual rider, Koichiro Uehara. It only seems appropriate for the collaboration to be influenced by Koichiro’s Japanese homeland.etnies & Magenta placed the collection’s design focus on paying homage to old world Japanese culture and it’s traditional artwork. Exclusive for this collaboration, Magenta developed a logo combining etnies and Magenta imagery into a unique design expressive of both brands. Collection design details include characteristic heavy brushstrokes and traditional Japanese imagery.

The collection will be available from the 17th of February.

Check out the collection and Koichiro's video below.

MARANA VULC X MAGENTA

SCOUT X MAGENTA

LEADS MAGENTA JACKET