In 1998, Jonathan Muir founded Baseline, an independent skate shop that has serviced the Cape Town skaters ever since.

In 2011, after 13 years, Jonathan felt the need to move on but wanted to hand the reigns over to someone who would respect and preserve Baseline’s heritage, as well as move it in a new direction.

So in late November, Adrian Day and Clint van der Schyf stepped in to take control. With a view to offering premium products, housing a new shop team, and driving Baseline into a whole new image and direction based on the preservation of the independent skateboard store, the nurturing of the skateboard culture, credibility and ultimately, the progression of skateboarding.